$ 6,000 in profit cost at $ 75

Client: Employment in the Czech Republic on work visas

Task: Raise from a dead point, make a stable flow of applications

At the initial stage, I was faced with the fact that work to attract customers was carried out, but it was not particularly successful. From the landing pages, there were pages on Facebook and Instagram. They were advertising. After analyzing the result, a general decision was made to create a conversion landing page that could answer all the questions of those interested. As it turned out later - it was not a mistake. Below are the results of the test launch of advertising campaigns, which gave an excellent result and first profit. The main goal when testing the first hypotheses is to get the maximum number of effective actions for a minimum budget. Therefore, I used the "Traffic" goal, although I tuned in to the site.

Interest segmentation of the audience played a decisive role and made it possible to quickly select the most productive groups (if CTR 3-4% can be considered ineffective). He twisted exclusively on Instagram, both in the tape and in the story. I showed it initially interested in the topic of earning abroad (Poland, the Czech Republic), located outside the country, filtering by the interface language, but having received a signal that the applications were "not the most targeted", I connected heavy artillery and tuned in to people in Ukraine with similar interests. Of course, Advanced targeting was disabled and CBO was not used. As you can see, CPM did not achieve the minimum possible results, since I used narrow audiences, and sometimes an additional narrowing.
You can see the best creative and a brief summary of the results below.

Result - 102 applications; CPM at $ 0.62; $ 0.01 per click on the link; $ 0.004 in total per click; $ 0.74 per application. The price of the services is 200 euros, respectively, through simple mathematical calculations, we can conclude that with an appraisal of 30%, the dirty profit is a little more than $ 6,000.

Before: There are no clients from on-line, there is no system to attract them

Result: 102 applications at 0.74 cents

Sale of jackets for 35 000 UAH

Client: Sale of jackets (dropshipping)

Task: Reimburse advertising costs at least 2 times

I was approached by a dropshipper, who found a supplier of men's jackets, but did not want to take the goods in my hands and take on new risks. I decided to test this niche on Instagram, as well as on the popular Shafa marketplace. We created an account, filled out a profile, formed UTP, and added a link to the marketplace. They twisted ads at different times from October to January.

The strategy was as follows: divide potential buyers into main segments. There were three of them: youth, men from 24 to 34 years old and mothers. For the first, the most relevant world brands were the most relevant, such as TNF, Supreme, etc. In conjunction with an extraordinary, but exciting description, the promotion of posts with the image of such models caused great demand, despite the high CPM. The second group saw mostly saw practical, affordable and quality models, such as the classic black Columbia jacket. Moms observed mainly parks, which are the most reliable and warm winter option for a child. The best creatives you will see below.

Interests were similar (clothes, jackets, accessories, fashion, etc.), but each group had its own characteristics, such as: names of brands that were heard, solvency filter based on devices, interests related to children's clothing, demographic data, solvency filter which is based on involvement in purchases. Advanced, of course, was disabled (as for me it's a useless function that expands the audience to a common one, which may rarely be needed). Used adset budget. Playlists include summers and Instagram stories.

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We spent a little more than $ 170, received 151 orders, that is, the cost of the finished order was $ 1.13. Profit from one jacket ranged from 280 to 360 UAH. According to the screenshots presented above, it was clear that there was a demand, which resulted in quite good overall results. Specifically, as I know, out of the 151st order, 22 were returned. By not complicated mathematics we get 35 000 UAH of net profit (subtracting the cost of returns and advertising from the total). The customer price has risen within the acceptable range to $ 1.32.

Before: No online sales channel

After: 151 for sale at $ 1.32

64 applications for Work and Travel for 250 euros

Client: Student Exchange Program

Task: Bring 40 customers in 7 days

Student temporary employment companies in Germany urgently needed to close their vacancies. These programs have become popular as a result of tightening student departure conditions for the Work and Travel USA program. Such companies usually close recruitment for summer vacancies in February - March, because the further paperwork through the German labor exchange and the employer takes a fairly large amount of time. In this case, it was necessary to close 40 vacant places in 7 days. A little later - the registration of participants in this program was closed by the German labor exchange.

It was necessary to conduct an offer test as quickly and productively as possible, which I did. I found a forgotten publication on everyone's Instagram of the company, asked me to change the text a bit and strengthen the offer, and then promote it through the Facebook advertising account. I was definitely lucky with the audience - I was interested in students aged 18 to 24 years. Solvency did not play a role, so students participating in these programs borrow money from their parents, and after returning they give it back from their salaries.
Dividing the audience into acquaintances and not familiar with exchange programs, I used attractive photos students of previous years participating in the program, as well as campaign images using company branding. I twisted the two main adsets on the site, promoting the post - led on Instagram. Used only a ribbon to increase the percentage of targeted applications.

If CPM specifically pleased, especially $ 0.26 in the case of publication, then the cost-per-click was expectedly low, which also did not upset. Quickly filtering out the group with the highest conversion to the target action, which was the application, I also concertified efforts on it and added some creatives to the campaign. After 7 days, we received 53 applications, disconnected ads, and received in 5 days another 11 applications directly from Instagram.

Total 64 applications for spent $ 43 or $ 0.67 per application. Above are screenshots of the most productive days and the promoted publication. As I know, the applications were targeted, which is logical, because on the calendar - January, many students think about programs on the vacation tape. The cost of company services is 250 euros. With a payback of the minimum required number of applications, the dirty profit was 10,000 euros. No, there is no money on the Internet, especially in the target))

Before: 117 applications from search results for 3.5 months

After: 64 applications in 12 days at $ 0.67